Shira Amir is the founder of The Archive (@thearchivebyshira), a womenswear label known for effortless wardrobe staples and timeless dressing. Whether she's developing new collections, packing orders, or sharing behind-the-scenes moments online, Shira brings the same thoughtful approach to everything she creates. Her closet reflects the philosophy behind her brand: pieces you'll wear, love, and reach for again and again.

— The Roundup —

She Wears What She Creates

The pieces Shira reaches for most aren't runway samples or one-time statement looks. They're the designs that became the foundation of her brand, and years later, they're still part of her everyday wardrobe.

Always Building

A typical day moves between emails, content, warehouse visits, and new samples. Whether she's designing, packing orders, or sharing sneak peeks, she's involved in every part of bringing The Archive to life.

Getting Dressed Starts With One Thing

Shira doesn't plan an outfit from head to toe. Sometimes it starts with a fabric, sometimes a texture, and sometimes a single piece she's been wanting to wear. Everything else comes together from there.

Welcome to Closet Tours — a new series where we step inside the wardrobes of our favorite women and see how they really wear By Téss. From morning routines to styling secrets, it’s an intimate, behind-the-scenes look at how effortless style comes together — one piece, one closet, one muse at a time.

Don't miss out!

From curated collections to dream wardrobes, we're taking you inside some of our favorite closets.

Catch up on our latest Closet Tour episodes and stay tuned for the next reveal. Your closet could be featured next.

Follow @bytess.collection on Instagram, TikTok, and YouTube for the full series.

Thanks for stepping inside with us!

May these stories inspire you to dress with purpose, celebrate what makes you unique, and savor the little details you love.

With Love,
The By Tess Team